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Future prospects of rural marketing in india introduction the concept of rural marketing in india economy has played an influential role in the lives of people. Rural india is forcing marketers to rethink the traditional four p's of marketing -- product, price, place and promotion -- and replace them with four a's: affordability, awareness, availability and acceptability. Bright prospects in rural india by raj sheelvant - illuminating article in knowledge @ wharton about the turbo charged growth prospects in rural india the title of the. Digital india unleashing prosperity | 7 pillars of digital india the digital india initiative covers many important projects like national e-governance plan, national knowledge network, national optical fibre network, digital cities, etc which will help in digital inclusion in the country and empower the citizens to eradicate the digital divide.
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